SMX Sydney 2013 Agenda

 

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Wednesday Thursday

Wednesday

Time
Description
8:45am - 9:00am
Welcome
Main Ballroom
Overview of days sessions & keynote Introduction
9:00am - 10:00am
Keynote
Main Ballroom
Marty will talk about methods to expand your social media strategy whilst focusing straight away on immediately actionable paid and organic social tactics. We'll have a good chat about developing audiences with psychographic research followed by data-driven organic community outreach and paid-organic amplification. - Learn techniques you can actually use every day for mapping search to social. - Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history. - Explore organic and paid social mashup tactics to leverage the data. - Open your mind about how retargeting and third party audience modeling matters to community managers and content marketing. - Investigate data-driven friending tactics: Cool perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as friends for fun and profit. - Probe killer social media paid tactics to target the "whole user" in social channels. - Open your mind about how retargeting and third party audience modeling matters to community managers and content marketing. - Consider new KPIs for measuring social media efforts, including "friend leads" and conversion
10:00am - 10:30am
Exhibition Hall, Level 3
Join us in the Exhibition hall to continue your networking experience with your peers and our Sponsors & Exhibitors
10:30am - 11:15am
SEO Tools & Tricks
Main Ballroom
In this session we look at the latest & greatest tools that are around to help you with your SEO, Mike will take you through the tools that he likes and how he gain amazing insights into SEO. Mike will also demonstrate these to the audience & give you a few clever insights into the SEO of your sites.
10:30am - 11:00am
Ballroom B
Following the Panda and Penguin updates what are the common pitfalls that eCommerce sites suffer from, and how can you resolve these issues to regain traffic and market share? This session will provide actionable tips and case studies, leaving the audience with a practical action plan for moving their ecommerce sites forwards.
11:00am - 11:30am
Ballroom B
Large organisations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages, the list goes on. And with increasingly strict content guidelines, it's crucial for organisations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have had hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximising site visibility and avoiding disasters.
11:15am - 11:45am
SEO Tools & Tricks
Main Ballroom
Dan Petrovic shares unique SEO techniques employed by Dejan SEO team in highly competitive industries. This session includes new research methodologies, original tools, case studies and extraordinary SEO experiments others thought impossible.
11:30am - 12:00pm
Ballroom B
This session will deliver practical case studies on topics such as how to grow and distribute an in-house team; how to best deploy that team within large, distributed organisations; the use of agencies/consultants alongside an in-house team; and how the in-house successes (and failures) have influenced the role of the team and its importance within the organisation. You will come away from the session with the following; execution ideas that can be tailored to your own in-house situation; team deployment strategies with examples of different team structures and their benefits/drawbacks; examples of how to grow the team.
12:00pm - 12:15pm
SEO Tools & Tricks
Main Ballroom
Q&A with the speakers from the SEO Tools & Tricks session.
12:00pm - 12:15pm
Ballroom B
Q&A with the speakers from the SEO sessions.
12:15pm - 1:15pm
Exhibition Hall, Level 3
Join us in the Exhibition hall to continue your networking experience with your peers and our Sponsors & Exhibitors
1:15pm - 1:45pm
Semantic SEO
Main Ballroom
Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allows site owners to express important facts about their businesses that both inform searchers and build authority with search engines. This session looks at these microdata standards and how to use them to enhance the importance of your own online content.
Bill Hunt
1:15pm - 1:45pm
Ballroom B
Using Adwords data to make better bid management decisions.
1:45pm - 2:15pm
Semantic SEO
Main Ballroom
You know semantic markup is important, but are you using it in the most effective way possible? This session features marketers that have explored and fine-tuned their approaches to microdata and other ways of expressing authority to search engines. Speakers will also offer case-study examples of how paying attention to detail has had a significantly positive impact on online visibility.
1:45pm - 2:15pm
Ballroom B
Analytics to go beyond AdWords data to trend interaction rates, funnels, and get into making decisions off of more data than just last click attribution.
2:15pm - 2:45pm
Semantic SEO
Main Ballroom
With all of the recent focus on content is king, many marketers overlook that there's a much broader process involved in establishing and maintaining the all-important factor of authority. This comprehensive session considers the entire process of claiming your identity starting with brainstorming sessions with SEO, social and content development teams, to content promotion tactics for gaining authority links. Both enterprise SEO teams as well as outside consultants will benefit from this session.
Ben Bale
2:15pm - 2:45pm
Ballroom B
How to go beyond last click attribution to bid based upon holistic marketing efforts.
2:45pm - 3:00pm
Q&A
Main Ballroom
2:45pm - 3:00pm
Ballroom B
3:00pm - 3:30pm
Exhibition Hall, Level 3
Join us in the Exhibition hall to continue your networking experience with your peers and our Sponsors & Exhibitors
3:30pm - 4:30pm
SEO
Main Ballroom
In this hour long plenary session Brian White will take you through what Google look for when they go SPAM hunting! This should be an enlightening session for any website owner.
4:30pm - 4:40pm
Room Change
Room Change
Please move to the Main Ballroom for our Keynote Panel - The Future of Search.
4:40pm - 5:30pm
Keynote Panel
Main Ballroom
A Keynote Q&A Panel with Steven Sirich, Microsoft. As a General Manager in the Online Services Division at Microsoft, Steve Sirich is responsible for guiding the sales, service and marketing transition of our recent Search partnership with Yahoo! and Nokia. This is a unique opportunity to see enterprise organisations align in the strategic area of Search and taps Sirich’s extensive sales, operations and marketing experiences at Microsoft. Steve will be joined Marty Weintraub & Brad Geddes two of the best minds in Paid Search to have a Q&A Session + give their own views on the future of search.
5:30pm - 5:35pm
Closing Comments
6:30pm - 8:30pm
Networking Event
King Street Wharf
Join us on Sydney Harbour for our World renowned Networking Cruise, this is optional and has a small cover charge.

Thursday

Time
Description
8:45am - 9:00am
Welcome
Main Ballroom
9:00am - 10:00am
Keynote
Main Ballroom
Human beings are strange creatures. We think of ourselves as rational, yet our actions every day prove otherwise. For a marketer, understanding how and why we behave as we do, especially on the web, is critical to accomplishing our goals. In this presentation, Rand explores some of the mysteries of decision-making and how great marketers can leverage this knowledge to improve their SEO, social media, content marketing, conversion rate optimization, and email efforts.
10:00am - 10:30am
Exhibition Hall, Level 3
10:30am - 11:15am
Conversions & Landing Pages
Main Ballroom
Conversion rate optimisation, or CRO for short is an incredibly powerful tool to generate more sales for your existing site traffic. Yet, so many search marketers avoid this option? In this session you'll learn the basics of CRO, enough to get started on a path of increased conversion and online sales.
10:30am - 11:15am
Social PPC
Ballroom B
Marketers have debated the viability of Facebook Ads since its inception, but those who had previously written off Facebook ads need to wake up and smell the targeting! Within the past year Facebook has quietly rolled out powerful new features in the Ads UI and Power Editor that make the platform even more powerful than before. Now, more than ever before, Facebook Advertisers can target psychographic variables in broad strokes, tactical tidbits and strategic mashups of the two. To tackle the new targeting grid requires intuition, guile and determination which will be uncovered in this session. Attendees will learn: - Apply understanding of ad units to various social goals - How to take personas off the drawing board and into the targeting grid - How to Use Broad Category Targeting to Qualify Interest Buckets (& vice versa) - Targeting Mobile Users with Facebook - Tried & tested methods to spawn massive amounts of ads to scale - Best practices for Facebook creative - How Facebook Conversion CAN Rival search
11:15am - 12:00pm
Conversions & Landing Pages
Main Ballroom
Doing SEO and optimising your user journey is great, having no idea who is on that journey is not that great! Find out why understanding personas is critical, as well as practical ways to develop and test personas. Understand how to use this knowledge to drive better design, UX, social media, content strategies and ultimately conversion.
11:15am - 12:00pm
Social PPC
Ballroom B
Session overview coming soon.
12:00pm - 12:15pm
Q&A
Main Ballroom
12:00pm - 12:15pm
Ballroom B
12:15pm - 1:15pm
Exhibition Hall, Level 3
1:15pm - 2:00pm
SEO
Ballroom B
You’re already running (multiple) domains with WordPress but want to take them to the next-level? Don’t miss our WP session bringing you the latest tips and strategies to outrank your competition as well as constantly increasing search engine traffic. Bastian will talk about WordPress SEO strategies as well as redirection and canonicalisation issues. Another big and important topic is security these days; keeping your installation(s) safe is one of the most important things. We’ll cover stuff like malware and hacking prevention as well as monitoring and clean-up work. Last – but not least, Bastian will give an in-depth look into WordPress performance optimisation; hosting, CDNs, caching as well as getting the most out of your templates, CSS & JavaScripts. If you’re into WordPress you don’t want to miss this session.
2:00pm - 2:45pm
SEO
Ballroom B
Session overview currently being re-written
Bill Hunt
2:45pm - 3:00pm
Q&A
Main Ballroom
2:45pm - 3:00pm
Ballroom B
3:00pm - 3:30pm
Exhibition Hall, Level 3
3:30pm - 4:00pm
Conversions & Landing Pages
Ballroom B
Learn how to boost conversion of your web pages using the four critical conversion-optimisation ingredients: aesthetics, usability, marketing, and context appropriateness. You will see examples of winning pages that used the right balance of the four aspects, as well as pages that failed by focusing too much on just one of the four key areas. You will also get specific ideas on how to immediately improve your pages' conversion by incorporating all four ingredients in your design and messaging.
4:00pm - 4:30pm
Conversions & Landing Pages
Ballroom B
A behind the scenes look at how salesforce.com optimises it’s Search Marketing using CRM data. See firsthand how salesforce.com manages its extensive SEM program in APAC which spans across multiple countries, 4 search engines and provides double digit Year on Year growth in leads and revenue. Mark manages the Paid Search programs across Asia Pacific and he will walk you through Step-by-Step how he setup, tracks and optimizes his Paid Search programs leveraging the power of CRM.
Mark Vozzo
4:30pm - 4:40pm
Room Change
Room Change
Please move to the Main Ballroom for The SMX Site Clinic.
4:40pm - 4:45pm
Main Ballroom
This is a quick five minute presentation from one of our Sponsors before we settle into the Keynote Panel.
4:45pm - 5:30pm
Keynote Panel
Main Ballroom
Six lucky attendees have a chance to have their website pimped by one of our three Expert SMX Site Clinic Teams. Each team will have two sites & 7.5mins to review each site and disclose to the owner what the problems are and how to fix them. Teams are: Bill Hunt & Paddy Moogan Marty Weintraub & Rand Fishkin Brian White & Mike Motherwell Moderated by Barry Smyth
5:30pm - 5:35pm