aimClear Social Media Marketer Intensive @ SMX Sydney April 5th, 2013

Social Marketer Workshop

The Complete Social Media Community Manager’s Workshop

Essential Tools and Tactics for Business Success, Presented By aimClear®

Why This Training Is Compulsory For Social Media Marketers

The Internet has exploded in a massive confluence of social media and corporate reaction. A blazing hot new profession, social media community manager, has grown up from a cottage industry of geeks. The profession of community management is the full-on standard in nearly every big business.

Social media matters a lot to small and medium-sized businesses as much or even more. Common citizens tweeting and an individual’s YouTube video posted on Facebook literally caused a revolution. Social media accidents have destroyed products and people.

Any company that is not paying attention to social media is missing critical sales opportunities and falling behind its competitors. This workshop explains how to manage your personal or corporate presence in social media.

Attendees will:

  • Gain tremendous tactical insight as to how social media really works, as the social distribution system for direct response and to promote content.
  • Learn to identify audiences (psychographics)
  • Discover How To Crank CPA Sales KPI and project commerce results.  Learn to sell or go home baby.
  • Leave crammed with ideas to dominate marketplaces with content. When Marty speaks on these topics, bloggers cover the sessions for weeks.
  • Get tools to master social distribution by paid-organicmodels. This is the most important information all of social.
    • Paid-organic thinking is foundational to today’s mainstream channels (Facebook, YouTube, LinkedIn, Pinterest, etc.). Understand paid-organic or perish as a social marketer.
    • The thinking is essential to the future as new channels emerge. We’re talking the realities here.

You’ll finish this workshop understanding the real value of a like, how to represent yourself and others from tweets to Pinterest, and with ideas to engage customers and sell things. Packed with tools, tips, toys, and classic social marketing hacks, attuned for a seriously deep dive into what it means to be a social media community manager marketer!

Who Should Attend:

This workshop is for marketers who tweet, post to Facebook, make YouTube videos, or monitor online reputations. This includes:

  • Current community managers working for a company or agency
  • New social media marketers looking for an overview
  • In-house pros and agency types
  • Advanced social marketers seeking a serious edge
  • Anyone who wants a deep understanding of how organic and paid social works together

From newbies to advanced power social monsters, you’ll find nuggets of information, many of which are potentially transformational to your thinking about social as a marketing channel.

One Full Day To Seriously Grow Your Community Management Skills

Here is a glance at what attendees will take away from this action packed aimClear adventure, The Complete Social Media Community Manager’s Workshop:

Unit 1: The Social Media Community Manager’s Role lays the groundwork for the gems this workshop has in store. First things first: It’s important to embrace the fact that being a community manager these days is a fascinating fusion of various roles, previously assigned to multiple areas of most marketing agencies and in-house departments. This unit defines the role and objectives, tackling everything from determining brand voice to understanding social ROI.

Unit 2: Timeless Tenets of Non-Gratuitous Social Behavior focuses on best practices modern day community managers should embrace to succeed. As a community manager, it’s your job to engage the community surrounding your brand in the various social media channels in which you operate. But how do you encourage those conversations? Is it ever OK to promote yourself? What actions should you avoid to prevent angering your friends/fans/followers, not to mention the natives? In other words, how should you act in social media? This unit offers basic behavioral advice for the smart CM.

Unit 3: Hit The Ground Running! explores the business nature of social media and how to create a scope of work (SOW)/budget-request from the basics you gathered in Chapter 1. We’ll explore the terminology used to create such documents, which can be used to sell social media to the boss. Then we’ll take a deep dive into the variety of social media channels in which to implement the tactics as laid out in the SOW.

Unit 4: Content, Reputation, and Hard Core Listening Hacks looks at one of the pillars of community management: content. Everything that publishers publish and users generate is content. In this unit, you’ll learn how to listen to content for the purpose of reputation monitoring, sharing, and creating your own content.

Unit 5: Finding Themed Conversations: The Superior CM’s Edge digs deep into the importance of sharing and how to go about finding content to share with your community. It also delves into finding appropriate users to befriend and conversations to participate in. From Best-Content-On-The-Block Sharing to tips on leveraging Google search and Chrome, this unit has it all.

Unit 6: Dominate With Paid Organic Amplification dissects the paid side of organic social channels and uncovers the benefits therein. The only social that is truly free is within communities of those who already like your Facebook page, follow your LinkedIn profile, and otherwise subscribe by any model. In this unit, you’ll learn how social communities limit what others, outside your community of friends, can see. You’ll also consume a systematic study of ways to pay communities to re-enable the missing organic features and dominate the distribution system.

Unit 7: Community Crisis Management is your go-to guide for successfully navigating the rough seas of social media. Sometimes, the same community CMs cultivate, care for, and connect with on behalf of their brands can turn against that brand or each other. In this unit, we’ll dissect social media crisis management from the top down. That includes establishing a crisis protocol, implementing house rules for branded social spaces, best practices for kicking people out of your community, even tips for maintaining a cool head and a steady blood pressure. We hope you’ll walk away armed with the right tools and knowledge to face any social media conflict, tiff, or red-level disaster.

Unit 8: Measuring Success! State of the Art Social Metrics explores the plethora of social analytic tools available on the web. There are so many solutions out there that attempt to lend ordered metrics to the social media chaos. This unit highlights a select few analytics tools that we usually reach for.

About the Presenters

Marty Weintraub is CEO of aimClear®, an Inc. 500-honored search and social marketing agency. Client credits include Intel, Siemens, Tektronix, Victaulic, Freshbooks, BudgetDirect, Tektronix, United Health Group, Ning, SecondLife, and other iconic global brands. aimClear has managed social ad campaigns generating trillions of impressions, and was named a top workplace place in Minnesota by Minnesota Business Magazine.

Marty’s Wiley/Sybex book, “Killer Facebook Ads,” was critically acclaimed. His second Wiley book, “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success,” is slated for release in January, 2013. A fixture on the international conference circuit, recent speaking keynotes included Charlotte Search Exchange, MediaPost Search Insider Summit & OMS, as well as many appearances over the last five years at SMX, mozCon, SES, PubCon, eMetrics and others all over the world.

A fixture on the international conference circuit, recent keynotes include Charlotte Search Exchange, MediaPost Search Insider Summit, and OMS, as well as many appearances over the last five years at SMX, mozCon, SES, PubCon, eMetrics, and others all over the world. He’ll be keynoting SES London and SEMpdx early in 2013.

Marty has written extensively for respected Internet marketing publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and has been quoted in others, from AdAge to MediaPost. aimClear Blog was cited among Technorati’s Top 10 Small Business Blogs, Cison’s Top Ten Social Media Blogs, and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading. Marty was named the third most influential PPC professional.

He has been described as “not your typical agency type,” a “social media maverick,” and “more innovator than follower.” aimClear has become internationally recognized for its work in demographic targeting, especially as pertains to search, Facebook, and LinkedIn. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.

Vital Information

  • Where: Sydney Hilton Hotel
  • When: Friday 5th April, 2013
  • How long: Full day, 8:30am – 5:30pm
  • How Much: Only $1195 + GST

Whats included

  • PDF’s of All presentations from the day
  • Copy of Marty’s latest book -
  • Morning tea
  • Buffet Lunch
  • Afternoon Tea