Optimising Humans! The Art of Data-Driven Social Marketing

Optimising Humans! The Art of Data-Driven Social Marketing
Wednesday, 9:00am – 10:00am
Keynote
Main Ballroom

Marty will talk about methods to expand your social media strategy whilst focusing straight away on immediately actionable paid and organic social tactics. We’ll have a good chat about developing audiences with psychographic research followed by data-driven organic community outreach and paid-organic amplification.

– Learn techniques you can actually use every day for mapping search to social.
– Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history.
– Explore organic and paid social mashup tactics to leverage the data.
– Open your mind about how retargeting and third party audience modeling matters to community managers and content marketing.
– Investigate data-driven friending tactics: Cool perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as friends for fun and profit.
– Probe killer social media paid tactics to target the “whole user” in social channels.
– Open your mind about how retargeting and third party audience modeling matters to community managers and content marketing.
– Consider new KPIs for measuring social media efforts, including “friend leads” and conversion

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