Jae Eddison has 17 years’ experience working in the digital marketing and communication space in the UK, South Africa and Australia. Jae has provided strategic guidance and data-driven digital communications solutions across a broad business range including Optus, Fantastic Furniture, Country Road, David Jones and HSBC. Jae understands that the right communication at the right time to the right audience is crucial to the success of a well-planned Digital communication strategy, and provides the insight, experience and capacity to understand and process the unique business requirements. From acquisition through to retention & win back, timing, content and relevance are all key. Understanding the Australian market, consumer behaviour and requirements for cut-through in an increasingly competitive environment provide an advantage coupled with a well defined test and refine program to optimise opportunity. Jae currently works at Salmat Digital as Product Director of Marketing Services.